When People’s Court shut its doors in October, it was a sad day for music fans who had been attending shows at the venue for the last five years. On Monday, the owners of Heroes and Beer Can Alley will be reopening the space as The Venue, an events center that will regularly feature live music.
“It won’t be 100 percent all shows,” said Teddy Hawley, 26, one of The Venue’s owners. “This will be a true event center, not just a concert hall.”
When The Venue isn’t hosting concerts, the space will be used for weddings corporate and nonprofit events. Hawley, Rodney Bell, 31, and Tommy Bomstad, 27, see The Venue hosting six to eight larger, nationally-known shows a year. That’s along with more frequent shows by local bands or when the space is contracted by an outside promoter for a concert. Unlike People’s, the new owners plan to keep the event side of things either 18- or 21- and up, rather than all-ages like many past People’s shows .
The success Hawley, Bell and Bomstad have seen with the country-themed Beer Can Alley will likely carry over somewhat with The Venue, but that won’t be the only kind of music featured in The Venue. Evidence of that can be seen with local favorites The Nadas, who will open up The Venue with their Nada Nother New Years Eve show.
The Venue won’t look especially different if you’ve ever seen a show at People’s, but the former Backstage Bar area is being completely revamped. Now a separate bar called The Exchange, it will have a New York Stock Exchange feel, with dynamic pricing on drinks. That means that if everyone is buying Jack Daniels, drinks with that liquor will go up in price. If no one is buying Absolut drinks, they will get cheaper. A ticker will run the length of the bar, updating patrons on pricing.
“It will have a sophisticated appeal that will appeal to any age range, while still appealing to a younger crowd who want to come out and play the market on a Thursday night for some entertainment and to try to get tequila for a little cheaper,” Hawley said.
While The Venue and The Exchange are separate entities, the trio does own both of them and see them as complementing each other. If a party, wedding or concert lets out at The Venue, they hope attendees will keep the fun going at The Exchange.
“This space had been pigeonholed as just a venue, but we think this could be 60-65 percent event-based beyond concerts,” said director of operations Tony Rose.
“But if you ask us next year, we might say something totally different,” Hawley followed up.
Nada Nother New Years Eve/The Venue grand opening
When: 8 p.m. Monday
Where: The Venue, 216 Court Ave. (third floor of Court Center)
Cost: $25 in advance, $35 day of show